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February 16, 2024
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The American Traffic Safety Services Association (ATSSA) welcomes Joe Yodock, a distinguished figure in road safety innovation, to its board of directors. With a career spanning over 30 years dedicated to enhancing road safety, Yodock''s addition to the board introduces a wealth of knowledge and experience to ATSSA’s mission of reducing roadway fatalities. Yodock, currently serving as the Director of Market Development at RoadBlock Solutions, expressed his commitment to the cause, stating, “It’s incredible to be involved in an industry where the primary question is, ‘How do we save lives?’ That''s what it all comes down to for me—saving lives.”
ATSSA has been at the forefront of the fight against roadway fatalities for over half a century, championing the design, manufacture, and installation of road safety and traffic control devices. As an advocate for traffic control safety training, ATSSA also plays a pivotal role in legislative advocacy, driving forward the goal of zero deaths on the nation''s roadways. Stacy Tetschner, President and CEO of ATSSA, expressed enthusiasm about Yodock’s board membership, “We are thrilled to have Joe on our board. His insights and extensive experience are precisely what ATSSA needs as we continue to lead the way in roadway safety.” Yodock’s career is marked by significant contributions to road safety, including the invention of the ‘Yodock’, a plastic water-filled barricade system that, along with other water-ballasted channelizers developed by Yodock and his father, has set a global standard in the industry. Holding over twelve patents, Yodock has played a crucial role in shaping the use of traffic control devices in the United States, working closely with the Federal Highway Administration and the Department of Transport to enhance crowd control and pedestrian safety. “Joe’s appointment is a reflection of his profound expertise and dedication to improving road safety. His innovative approach and educational efforts make him an unparalleled asset in this field. RSG International is immensely proud of Joe and eagerly anticipates his impact on ATSSA’s objectives,” remarked Lisa Laronde, President of RSG International. Yodock is set to fulfill a two-year term on the board of ATSSA as the traffic services director, contributing to the association’s ongoing efforts to advance roadway safety.
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World Day of Remembrance for Road Traffic Victims is an occasion to honor those who have tragically lost their lives inroad accidents, to support survivors, and to renew the global commitment to improving road safety. This day highlights the human toll of road crashes and provides a platform for reflection and action.
With over 1.35 million road traffic deaths reported annually, the impact of these accidents extends far beyond the individuals involved. Families are torn apart, communities are affected, and entire nations face immense economic costs. However, World Day of Remembrance is not just about grieving; it is also a time for hope and for advocacy.
The day encourages governments, organizations, and citizens to push for meaningful changes that can prevent future tragedies. It’s a call to enhance legislation surrounding speeding, impaired driving, and distracted driving; improve road infrastructure, especially for vulnerable users such as pedestrians and cyclists; and ensure that vehicles are equipped with life-saving technologies like automatic emergency braking and lane-keeping assistance.
As we remember those who have passed, WorldDay of Remembrance serves as a powerful reminder that each of us has a role to play in reducing road traffic deaths and building a safer future for all.
At RoadBlock Solutions, we are proud to be part of an industry that builds the infrastructure that connects communities and keeps people safe. During National Construction Appreciation Week, we take a moment to acknowledge the individuals who work tirelessly in challenging conditions, ensuring that roads, bridges, and critical infrastructure are safe and operational for everyone.
Our construction teams, traffic management professionals, and partners are always bringing innovation, dedication, and unmatched work ethic to every project. As we celebrate this week, we recognize that the quality of their work impacts the lives of countless individuals every day. We are honored to support your work and provide solutions that help make construction sites safer and more efficient.
As President of RoadBlock Solutions, Jamie West brings an outstanding combination of leadership, relationship-building, and industry expertise to RoadBlock Solutions. A standout moment in her career was the sale of permanent BarrierGuard 800 steel barriers for a project on Route 30 in Pennsylvania. This achievement demonstrates her dedication to teamwork, innovative solutions, and building new manufacturing relationships. For Jamie, the connections she’s formed with colleagues and external partners are what make her role fulfilling and rewarding.
Her advice for new employees reflects her own approach: stay curious, seek mentorship, and continuously invest in learning. Jamie emphasizes the core value of service as the heart of RoadBlock’s culture, where strong relationships and exceptional customer service guide everything they do.
